VELOCITY GROWTH HUB EVENTS
Venue: Venue 360
Address: Venue 360
20 Gipsy Lane
Date & Time: 17/09/2018 9.30am-13.30pm
Contact Email: email@example.com
To attend this workshop your business must be a small to medium sized business based in Northamptonshire, Bedfordshire, Milton Keynes, Cherwell and Aylesbury Vale.
We start the morning by looking at the difference between sales and marketing. What’s the difference between B2B and B2C (and what do those terms mean)? How has selling changed?
A key takeaway is that it’s as important to create value during the sale and after the sale; it’s not just your product that does this for customers.
This leads on to a discussion of types of sale and the important difference between ‘one step’ and ‘two step’. We examine the importance of identifying your buyers and learn about the DMU.
You only make a sale if you are offer value, but many still concentrate on features rather than benefits. We look at why this hundred year old principle still matters today – and bring it up to date.
We end with a look at the psychology of buying and how to address obstacles. Should you discount and if so, when? Can this affect your brand?
Who Should Attend
Owners, directors, and sales managers who understand that sales are about opening up a relationship, instead of closing a deal.
What You Will Learn
Why sales is about helping the customer
Different types of sale and how to handle them
Researching your customers and their needs
Psychology of buying – and overcoming obstacles
Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attendBook Now