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VELOCITY GROWTH HUB EVENTS

Planning to Grow

Venue: King's House

Address: King's House
245 Ampthill Road
Bedford
Bedfordshire
MK42 9AZ

Date & Time: 19/06/2018 9:30am-13:30pm

Contact Email: enquiries@velocitygrowthhub.com

Description:

Level: Intermediate / Advanced
Outline of the workshop

This workshop is for businesses that are looking to scale up. It introduces various growth strategies, applies them to SMEs, and discusses their advantages and disadvantages. It uses a number of scale up case studies to illustrate the wide range of considerations, such as brand equity and ultimate exit, that must be considered.

Bullet points of what the workshop will cover

• defining growth to scale up and highlighting two key dimensions: market and product

• Ansoff: market penetration, market development, product development, diversification

• creating a new market: swimming out to the ‘blue ocean’ from the ‘red sea’

• a closer look at product lining and brand extension: the lesson of Colgate’s lasagne

• innovation and the importance of your customer: the ‘ask’, diffusion, and engagement

• merger and acquisition: their role for SMEs, pros and cons

• alternatives to M&A: channels, partnerships, and joint ventures

• scaling up: process, resources, staff, finance… and you.

Summary of key learning points

• applying the Ansoff matrix in the SME space

• finding a blue ocean, away from the red sea

• extending your brand reach

• appreciating the role of the customer in innovation

• understanding mergers, acquisitions, partnerships, and JVs

• recognising the demands of scaling up.

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend. Contact us to learn more. 

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SEMLEP
European Union
Regional Growth Fund
Department for Business, Energy & Industrial Strategy