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European Union


How to Master Facebook for your Business

Venue: King's House

Address: King's House
245 Ampthill Road
MK42 9AZ

Date & Time: 17/10/2018 09.30am-1.30pm

Contact Email:


Level: Intermediate / Advanced

Outline of the workshop:

The workshop is to demonstrate intermediate and advanced use of Facebook for business; accordingly, delegates are expected to have some familiarity with the network already (such as attending Choosing and Using the Right Social Media for your Business). The course is practical and hands-on. It also covers Instagram, which is increasingly well integrated with its owner, Facebook.

Bullet points of what the workshop will cover:

• using Business Manager: what it is, why it’s useful, and how to set it up

• intermediate pages: objectives, settings, layout, posts, sharing, follows, how to grow engagement

• advanced pages: events, shops, insights, duplicates, integrations

• advertising: goals, budgets, audiences, leads, and testing (and why it also works for B2B)

• measuring your success with Audience Insights

• the Facebook pixel: what it is, why you want one, how to install it, and when it’s useful

• communicating with Messenger: getting started, best practice, analytics, bots, media, and ads

• working with Instagram: recap of the platform, best practice, integrating with Facebook.

Summary of key learning points:

• understanding Facebook Business Manager

• making the most of Facebook business pages

• advertising with Facebook for a healthy return on investment/managing your ads

• installing the Facebook pixel on your website

• reaching customers with Facebook Messenger

• integrating Instagram with Facebook.

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend

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European Union
Regional Growth Fund
Department for Business, Energy & Industrial Strategy