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What does the future hold for Generation Alpha? By Professor Joe Nellis


We’ve become used to the trials and tribulations of Generations X, Y and Z as employees and consumers. But that’s nothing compared with the impact to come from Generation Alpha, children born since 2010. More than 2.5 million Alphas are born every week and by 2025 there will be around two billion of them across the globe.

The business world is going to be confronted with the most demanding customers and employees in history, expecting speed, responsiveness and customisation as a standard. It will be a tougher job to win the attention and loyalty of consumers, and much more likely that established brands will be ditched – due to news, spreading via a social media wildfire of a poor product, service, or ethics.

As employees, Alphas will be tougher to keep motivated and challenged. In response, many types of work will become more like a series of individual projects and challenges with their own rewards.

In this breakfast briefing, Joe will explore the implications of Generation Alpha and the challenges for employers, government and society in general

Our Speaker

Professor Joe Nellis – Professor of Global Economy, Deputy Director, School of Management Cranfield University

Professor Joe Nellis is Professor of Global Economy specialising in macroeconomic analysis and policy, business environmental analysis and strategic thinking for managers. He is Deputy Director and the longest serving member of Cranfield School of Management’s Executive Board. From 1st January 2014 until 31st January 2015 he served as Director of the School and was Pro-Vice-Chancellor of the University from 2005-08.

He also holds Visiting Professorial appointments at various universities in Germany, Belgium, Austria, the Netherlands, Hungary, USA, and Ghana.

Joe has published 19 research and subject-based books and over 200 academic and practitioner journal articles.

He is an experienced contributor to a wide range of national and international corporate conferences and is a consultant to a number of organisations in the areas of strategy and business environmental analysis, strategy formulation and management development.

He was jointly responsible for the development of the Halifax and Nationwide House Price Indexes and more recently for the DPS Rent Price Index.


08.00 – 08.30 – Registration & Breakfast
08.30 – 09.30 – Presentation
09.30 onwards – Questions & Networking


This seminar is complimentary. However, places are limited so please book early to avoid disappointment.

To reserve your place(s) please email your details directly to: or phone Kelly on +44(0)1234 268 761

European Union
Regional Growth Fund
Department for Business, Energy & Industrial Strategy