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European Union


Digital Strategy: Website and Search

Venue: Venue 360

Address: Venue 360
Gipsy Lane

Date & Time: 19 October 2018 - 9.30am - 13.30pm

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This morning looks at two key parts of a digital strategy: website and search engine marketing.

We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.

The main lesson is that the content, functionality, and navigation of the site should focus on the customer, not your organisation – which is harder than it sounds.

It’s the time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.

The morning then moves on to look at search engine marketing and why Field of Dreams was wrong: if you build it, they won’t necessarily come.

We take a look at the various search engines, the difference between ‘SEO’ and ‘SEM’, and discuss which is right for you.

We end with some tips on hiring an agency.

Who Should Attend

Owners, directors, and marketing managers who want to make sure their site is led by their business needs, instead of technology.

What You Will Learn

  • How a website can help your business…by not focusing on your business
  • The bronze, silver, and gold of websites
  • How (not) to hire an agency

Contact us for more information.


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European Union
Regional Growth Fund
Department for Business, Energy & Industrial Strategy