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European Union


Digital Strategy: Website and Search

Venue: Banbury House Hotel

Address: Banbury House Hotel (Best Western)
Oxford Road
OX16 9AH

Date & Time: 27/11/2018 09.30am-13.30pm

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To attend this workshop your business must be a small to medium sized business based in Northamptonshire, Bedfordshire, Milton Keynes, Cherwell and Aylesbury Vale.

This morning looks at two key parts of a digital strategy: websites and search engine marketing.

We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.

The main lesson is that the content, functionality, and navigation of the website should focus on the customer, not your organisation – which is harder than it sounds.

It’s then time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.

The morning then moves on to look at search engine marketing and why Field of Dreams was wrong: if you build it, they won’t necessarily come.

We take a look at the various search engines, the difference between ‘SEO’ and ‘SEM’, and discuss which is right for you.

We end with some tips on hiring an agency.

Who Should Attend

Owners, directors, and marketing managers who want to make sure their website is led by their business needs, instead of technology.

What You Will Learn

How a website can help your business…by not focusing on your business

The bronze, silver, and gold of websites

How (not) to hire an agency

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend

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European Union
Regional Growth Fund
Department for Business, Energy & Industrial Strategy