VELOCITY GROWTH HUB EVENTS
Digital Strategy: Website and Search
Venue: Banbury House Hotel
Address: Banbury House Hotel (Best Western)
Date & Time: 27/11/2018 09.30am-13.30pm
Contact Email: firstname.lastname@example.org
To attend this workshop your business must be a small to medium sized business based in Northamptonshire, Bedfordshire, Milton Keynes, Cherwell and Aylesbury Vale.
This morning looks at two key parts of a digital strategy: websites and search engine marketing.
We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.
The main lesson is that the content, functionality, and navigation of the website should focus on the customer, not your organisation – which is harder than it sounds.
It’s then time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.
The morning then moves on to look at search engine marketing and why Field of Dreams was wrong: if you build it, they won’t necessarily come.
We take a look at the various search engines, the difference between ‘SEO’ and ‘SEM’, and discuss which is right for you.
We end with some tips on hiring an agency.
Who Should Attend
Owners, directors, and marketing managers who want to make sure their website is led by their business needs, instead of technology.
What You Will Learn
How a website can help your business…by not focusing on your business
The bronze, silver, and gold of websites
How (not) to hire an agency
Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attendBook Now