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European Union


Advanced Marketing Strategy

Venue: Aylesbury College

Address: Aylesbury College
Oxford Road
HP21 8PD

Date & Time: 13 September 2018 - 9.30am - 13.30pm

Contact Email:


Outline of the workshop:

The workshop introduces delegates to the latest marketing ideas – and shows how they can be applied to your business. While no prior experience is required and the course is self-contained, the content is meant to be challenging and does not cover the ‘essentials’ of the discipline; for these, please come to our ‘Writing a Marketing Plan’ workshop.

The workshop will cover: 

  • storytelling and imagery: the proven way to communicate
  • challenging incumbents and disrupting markets
  • the right (and wrong) way to adopt a freemium model
  • hooking customers – and the ethics of doing so
  • riding the cultural wave with your brand
  • signs and symbols: helping customers express themselves
  • provocation: who do you want your clients to become?

You will learn: 

  • how can storytelling and imagery help my business?
  • can I really eat the big fish?
  • where does freemium work and where does it fail?
  • how can I ensure my customers return – and bring others with them?
  • what does a brand really mean to most customers?
  • how can I help customers express who they are?
  • when does it make sense to ask something of my clients?

Please note that eligibility criteria applies to attend this workshop and only one delegate per business can attend

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European Union
Regional Growth Fund
Department for Business, Energy & Industrial Strategy